Millennial Marketing 101: Integrating Email Campaigns Through Social Media

Millennials haven’t ditched email for social, but that doesn’t mean you shouldn’t take advantage of social media. Marketers can reverse direct traffic back to their marketing campaigns from social media. There are several ways to do that but the most effective and focused way is through your current email subscriber list. Here’s how you’re going to do that.Related Articles

1. How Email Marketing Will Evolve In 2010
2. The Benchmark Email Community and Social Network Tools
3. Getting Social with Benchmark Email - the Weekly Recap

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