SearchCap: Google Penguin links, link labels & RGB to Hex answers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penguin links, link labels & RGB to Hex answers appeared first on Search Engine Land.

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Google Penguin looks mostly at your link source, says Google

When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site. The post Google Penguin looks mostly at your link source, says...

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Google “labels” your links, such as “footer” or Penguin-impacted

Google's manual action team has access to look at a page's link labels and may use that to dig deeper into the site's activities. The post Google “labels” your links, such as “footer” or Penguin-impacted appeared first on Search Engine Land.

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Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. The post Does finding that micro-moment feel...

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Google puts RGB-Hex color converter in search results for “RGB to Hex” queries

Often used for web design and graphic design work, an RGB color conversion tool determines exact color values. The post Google puts RGB-Hex color converter in search results for “RGB to Hex” queries appeared first on Search Engine Land.

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Forget about unique content. Try actually BEING local!

Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won't be enough to help you stand out from the crowd. The post Forget about unique content. Try actually BEING local! appeared first on Search Engine Land.

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SearchCap: AMP stats, AdWords & Salesforce & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP stats, AdWords & Salesforce & local SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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