Getting A Grip On The Mobile Engagement Gap

Columnist Brent Hieggelke delves into data that shows there's a growing mobile engagement gap between high- and medium-performing apps and explains what you can do to boost your app's performance.

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Facebook Adds High Performing Ad Units To Audience Network

The social network is now offering autoplay video in native app advertising and dynamic product and carousel ads in full-screen interstitials.

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Engagement: How To Unlock The Key To Content Performance Success

So you've developed a content marketing plan, and you're producing tons of great content -- the question is, is anyone reading it? Columnist Jim Yu explains how to increase engagement and improve your brand reputation in the eyes of your customers.

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The 5 Levels Of Mobile-Friendly Email Design: Time To Graduate

Some brands have mobile-friendly websites but fail to give their email subscribers the same experience. Columnist Chad White explains why it's time to close that gap and suggests ways to do it.

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The Biggest Myth In Online Retail

Succeeding at online retail isn't always about deep discounts -- even during the uber-competitive holiday season. Columnist David Rekuc discusses nine other ways you can draw customers in and make it easy for them to say yes.

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Twitter Takes On Google’s Alphabet: Today’s Best Tweets So Far

From funny to insightful to just plain interesting, the tech industry took to Twitter today to comment on the news that Google is now a part of Alphabet.

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Google To Be Absorbed Into New “Alphabet” Conglomerate Run By Larry Page & Sergey Brin

Google’s being acquired. Its new owner will be Alphabet, a palace coup pulled off by Google cofounders Larry Page and Sergey Brin. Page is to become CEO of the new Alphabet; Brin his president and Sundar Pichai, formally senior vice president of products at Google, takes over as Google CEO....

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Marketing Day: The 2015 Holiday Retail Season, Ad-Blocking Report & YouTube’s Top 10 Ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Twitter, NFL Sign Two-Year Extension To Serve More Football Video

Deal means there will be more NFL content on Twitter. Twitter will take the lead in ad sales in the revenue-sharing partnership.

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KIND Snacks’ Back-To-School Instagram Campaign Asks Parents To Share Summer #MomentThatPopped

As parents' minds turn toward packing snacks and lunchboxes for schoolchildren, KIND snack bars encourages families to reflect upon the best moments of summer.

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4 Tips To Ensure You’re Prepared For The 2015 Holiday Retail Season

It's never too soon to start planning for the most crucial shopping season. Columnist James Green has pointers to ensure your marketing strategy is a success.

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Ad-Blocking Report: Nearly 200 Million Users, $22 Billion In Lost Ad Revenue

Ad blocking software, once thought to be a relatively small-scale phenomenon, is apparently rapidly going mainstream.  According to a new report from Adobe and PageFair — an Irish company founded in 2012 that “measure[s] the cost of adblocking and display[s] alternative non-intrusive...

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How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1)

In the first of this two-part series, columnist Daniel Faggella outlines three strategies to ensure your content speaks to your viewers to turn traffic into prospects and prospects into buyers.

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Top 10 YouTube Video Ads In July: Always #LikeAGirl Ranks No. 1 With Over 30M Views

July's top ten ads generated a combined 80.9 million views, and more than 139 million minutes of watch time.

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