How Can Our Esports Gaming Software Company Incentivize Feedback & Get Testimonials From Our Customers?

 How Can Our Esports Gaming Software Company Incentivize  Feedback & Get Testimonials From  Our Customers?

    

Today we will learn how reviews can help your business to improve sales and how to convince your customers to leave more reviews. It is vital to include the request for reviews in your marketing strategy to ensure that you receive high-quality reviews from your customers. The immediate advantage of reviews is that they give your future customers more confidence. [Sources: 0, 5] 

    

Customer reviews give customers real product feedback from other buyers. Having lots of customer reviews strengthens the feeling of potential customers that they are confident of their brand. One of the easiest ways to get customer reviews is to reach out to customers you know who are ingesting their product. [Sources: 5, 11] 

    

If your customers understand how important reviews are for your business and that you offer an excellent product or service, they will not be annoyed when you request a review. Next time you are congratulated by a customer in person, email, phone or email, mention that you appreciate it and leave the same feedback in an online review on TrustPilot, Yelp or any other review page of your choice. Negative experiences are widely shared and the average customer will not look for a way to leave an online review for his company. [Sources: 7] 

    

If you receive a negative review, you will find ways to make improvements, integrate customer feedback into your product, or seek additional reviews. You should see negative reviews as an opportunity to show your customers that you are interested in them. Responding to negative reviews can help you keep your current customers for longer. [Sources: 1, 5] 

    

If you own a business, you know that online customer reviews can be very influential. Requests for the publication of customer reviews are an essential and ongoing part of the business. Negative reviews are the perfect stage to shine as a company with first-class customer service. [Sources: 0, 1, 7] 

    

Request your influencers to write honest reviews of your products and share them to strengthen and support your customer acquisition strategy. Use a system to collect and share customer reviews so your business can respond to criticism and improve the customer experience. For marketers, social evidence, such as reviews from customers who share their opinions, is extremely valuable. [Sources: 3, 5, 6] 

    

Because our business model consists of a transaction-based product project in time, we trigger email drip campaigns and SMS text campaigns to obtain quality assessments in good time before the project is sold or completed. [Sources: 9] 

    

For example, an email campaign aimed at customers who are already familiar with your brand will have a higher response rate than an unknown demographic. Customers loyalty to the company will help them draw more value from the product, encourage them to share feedback, influence potential new customers, and build a community of like-minded customers and users with whom the company can connect. This is the same ultimate goal as our email campaign to earn Capterra ratings and email campaign experiments with G2 Crowd, which highlights both motivated and unmotivated email campaigns and the differences between third-party email campaigns. [Sources: 3, 8, 9] 

    

For this reason, it is important to involve your customers early, often and often in the product or service. The most important thing is to engage with your customers and the product. [Sources: 3] 

    

The best way to get a customer to check an item they own or buy is to ask them. A customer review helps the customer learn more about the product and decide if it is the right product for them. In this way, they not only save time, but also understand how the product helps them to achieve their goal. [Sources: 0, 3, 11] 

    

Marketing experts say the voucher trick Shutman witnessed had the shameless effect of paying actual customers to write glowing reviews, making it impossible for Amazon to challenge the posts. Still, it's not easy to get customer reviews when you're selling a product that goes viral or is seen on Shark Tank. Retailers know that reviews can alter or destroy a sold product, said Dina Mayzlin, a marketing professor at USC. [Sources: 0, 10] 

    

Good reviews are a key component of Amazon's product rankings, meaning that sellers have a strong incentive to generate the best possible reviews to achieve customer satisfaction, even through dubious methods. A high volume of customer reviews for sellers is important because it helps improve conversion rates and improve their products in Amazon's search results. But comments on a private Facebook group of Amazon reviewers show that some sellers are using underhand tactics to get customers to check products. [Sources: 2, 10] 

    

Thousands of people flock to their websites to research products based on customer reviews. Customer feedback appears on product pages, reviews and help pages and can be found by search engines using unique keywords. [Sources: 0] 

    

In this way, prospective customers who come across your site and see a negative review can read your account history and make an informed decision as to why it happened. If customers are active on Facebook, they are more likely to leave a review on your Facebook page. If you share the product you rate on your social networks, it will get more attention for the product and your brand. [Sources: 0, 1, 5] 

    

Whether you choose negative reviews or not, you have to come up with a game plan for what you tell your customers. Your satisfied customers may need an additional incentive to take time out of their busy schedules to write a review. [Sources: 1, 7] 

    

A great way to do this is online word of mouth and how it generates for your customers. The point is to take the time to thank your customers through an email campaign. After a customer purchases can go a long way to building a brand that is lovable and memorable. This makes customers happy and gives them more experience with your product or service. [Sources: 3, 4] 

##### Sources #####

    

[0]: https://woocommerce.com/posts/get-more-product-reviews/

    

[1]: https://neilpatel.com/blog/your-business-needs-negative-reviews/

    

[2]: https://www.businessinsider.com/amazon-bad-review-practices-crackdown-2018-4

    

[3]: https://blog.hubspot.com/service/customer-retention-strategies

    

[4]: https://profitboss.com/the-100-best-restaurant-promotion-ideas/

    

[5]: https://sproutsocial.com/insights/how-to-ask-for-reviews/

    

[6]: https://www.singlegrain.com/content-marketing-strategy-2/guide-influencer-marketing/

    

[7]: https://www.forbes.com/sites/allbusiness/2014/08/28/6-simple-ways-to-get-customers-to-review-your-business-online/

    

[8]: https://antavo.com/blog/customer-loyalty-programs

    

[9]: https://www.business2community.com/brandviews/grade-us/ab-testing-online-review-incentives-via-email-campaigns-01615984

    

[10]: https://www.latimes.com/business/story/2020-02-04/amazon-review-bribe

    

[11]: https://www.amazon.com/gp/help/customer/display.html?nodeId=G3UA5WC5S5UUKB5G

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