Reading Roundup: What’s New in Blogging Lately?

It’s back to reality and rainy Melbourne after last  weekend’s epic ProBlogger Training Event on the Gold Coast. You can read all about what went down here – were you there? what did you think?

Plenty of tips and news to keep you busy this week – I hope it’s a good one.

16 Mistakes Bloggers Make when Building an Email List | Jeff Bullas

From poor placement of opt-in forms, to buying a list, I’ve seen just about all these email faux pas.

How to Get Powerful Reviews to Sell More Books | Rainmaker FM

It’s become more and more apparent during the last few years that reviews can really make or break book sales. You obviously want good ones, but how do you encourage people to bother? Really great insights here.

The Interruption Eliminator | Michael Hyatt

Michael and his impressive plate collection talk us through how to turn off distractions so we can get more done. I kept getting distracted by the plates. Love the printable door hangers keeping people out!

I did say in my presentation at ProBlogger Training Event to fiercely protect writing days, and it seems Michael agrees.

Facebook is Rolling Out Live Video for Desktops in Response to User Demand | Digital Trends

And I can’t say I’m mad about it! Often we record our podcast live and it’s tough getting two grown women into that tiny little screen. Will it make a difference for you?

10 Lesser Known Social Networks for Small Business Branding | Bit Rebels

I love the idea that smaller platforms can mean greater success – I’ve definitely seen that.

Instagram’s New Moderation Policy is Exactly How We Should Handle Abuse on the Internet | Fusion

I don’t know about “exactly”, but it is a handy tool to help filter out trolling before it gets to you. Rolled out to all users this week.

Facebook’s Organic Reach is Dead (and Here’s What You Can Do About it) | Hypebot

Particularly useful if you’ve just started a Facebook page and can’t seem to get any traction. I really love the campaign ideas.

How to Win Social Friends and Influence Your Customers | Top Rank Marketing

CEO Lee Odden delivered a keynote recently and reminded everyone that they were influential at something – everything is. It’s nice to be reminded, especially when as bloggers we are trying to be influential in every single topic you can think of. And it’s possible.

5 Powerful Ways Social Media Has Forever Altered the Way We Do Business | Mashable

There’s no going back now! Both as a blogger/online business and as a consumer.

How Does Native Advertising Fit in a Content Marketing Strategy? | Content Marketing Institute

It’s a very good question – content marketing isn’t something I’ve ever had much experience with, but not so long ago it was all the rage. Is there still room for this kind of marketing?

What’s caught your eye this week?

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