As you probably know, having accurate data and stats about any business is essential to its success. A blog or website is no exception. If you don’t know what is going on with your visitors, you won’t be able to adapt your strategy accordingly.
The first line of defense here is Google Analytics, of course. It’s the standard in the industry, and a damn fine piece of software if you ask me.
The problem is that Google Analytics will focus on the quantitative aspects of your data and stats. It will tell you how many visitors you had on each day, what is your bounce rate, average time spent on each page and so on.
That is all nice, but what do you do that all those numbers at the end of the day?
Recently I came across a web tool called Teacup that aims to solve this problem. It basically collects all your Analytics data and adds a qualitative analysis to it.
Teacup is organized around reports that aim to answer very specific and usable questions like “Where did my traffic come from last week?” or “How often do visitors return to my website?”
Most reports start with a visualization that answers the question, focusing on quantity and volume – the basics .
Then the report follows that up with slightly more detail, focusing on the quality grades and the components making up the grades.
Finally, there’s instant segmentation. They take all the legwork out of segmenting your data (and they grade each piece of each segment too).
One majorly cool feature about Teacup is that you can create “Achievables.” An achievable is a goal. Say you notice that your organic traffic is graded as a C. You decide you want to optimize your organic traffic and you can see that the time spent on site is dragging you overall grade down. You then decide to add in “related articles” to each post. Then you create an achievable, specifying the result you are looking for. The achievable looks at your history to gauge what an improvement would look like, again, considering normal site traffic volatility and past performance.
If you want to understand your Google Analytics data more easily and take actionable insights from it, give Teacup a try!
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