A lot of people blog for different reasons. Some do it to share their knowledge and experience, while others may do it for more professional reasons; blogs are very effective for building professional image and establish authority in certain fields. Whatever your reasons may be, you would want to make money from blogging. I have to warn you: making money from blogging is not an easy thing to do. That said, these next few tips will help you get started without a problem.
Establish Your Blog
Before you can start monetizing your blog, you need to have an established blog in the first place. If you don’t have one already, not would be a good time to start. You may be tempted to start with a free blog, one that is built using the available free blogging platforms; I can tell you right now, that is not the best way to start.
To have an established blog, you need a few things:
– A logo or a brand that signifies the name and values of your blog.
– A dedicated domain name and also get your blog hosted somewhere reputable. Use a name that represents who you are or what your blog is all about.
– Content. A lot of quality content.
Establishing your own blog doesn’t have to be all that complicated. There are a lot of tools that you can use to help you. When setting up your site, for instance, you can use a content management system (CMS) that you are already familiar with, such as self-hosted WordPress.
Now that you have your blog established, the next thing you need is….
High Quality Content and Resources
A blog is only as good as the articles and other content in it. Great design and pleasing visuals will get users happy, but it’s the content that will eventually make them stay (and return). Similar to establishing the blog in the first place, creating high quality articles and other content for your blog can be really simple.
Start with topics you are familiar with the most. You can share personal experiences and expertise on various subjects. Don’t worry about creating articles that sell just yet. Just focus on writing articles that users will find valuable. How-tos and tutorials, tips and tricks, news or updates as well as general stories can help build up your authority in the particular field you are writing.
Stick to a certain topic and let users identify your blog with it. I know how tempting it is to write about all kinds of things. To be honest, I started my blog doing just that: writing about anything from my day-to-day life to recipes and tech-related posts. Eventually, you will have to decide on a topic or a field you want to focus on.
Don’t forget to write. Just write. Don’t wait until tomorrow. Don’t worry about making mistakes. Don’t even sweat the small details. Just start writing and start filling your blog with quality articles. The rest will take care of itself.
Promote – Reach Out – Build Relationships
Once you have enough articles on your blog, it is time to start promoting it. Attracting users is much easier than it was a few years ago. You now have social networks, multiple promotional tools and thousands of other blogs and websites talking about the same set of topics. These make promoting your blog a lot easier to do.
There are a few things you can do to jumpstart your blog’s promotions:
– Go on social media and start engaging users directly. Twitter, Facebook and Instagram are the main social networks to target. Share articles, talk about updates and don’t forget to respond to your followers. You’ll be surprised by just how quickly you can gain traction on social media. Here is a great article on how to double your visitors.
– Use paid promotions and ads, especially when you don’t have to pay for them. Web hosting companies often give away ad credits for free. These free credits can be used to place AdWords and Facebook ads and both are very effective for promoting blogs.
– Last but certainly not least, connect with other blogs. Visit other blogs that interest you and leave comments; genuine comments. Instead of spamming multiple blogs with generic comments, write insightful comments that will get the attention of the sites’ owners and other users. Don’t hesitate to get in touch with the sites’ owners for the possibilities of writing a guest post and doing a cross-promotion.
Spend enough time socializing and promoting your blog and you will be able to maintain a steady stream of traffic. Once the traffic reaches a certain level, you are ready to start making money from your blog.
Monetize!
From what we have discussed so far, making money from blogging is actually 80% blogging. The remaining 20%, this part we are in right now, is when you start capitalizing on what you have accomplished as a blogger.
You can make money from blogging thanks to a wide range of opportunities currently available, including:
– Image, video and text ads. Three are a lot of ad networks that allow you to earn money from your blog’s traffic. Find a good one to join, place the ads on your blog and you are all set.
– Paid reviews and advertorials. You can get paid to post an article on a particular topic. A lot of professional bloggers earn most of their revenues from advertorials.
– Offline revenue sources, such as seminars and talks. Once you have established yourself as the authoritative figure though your blog, you may be invited to do a seminar or a talk for a fee.
– Merchandising and online sales. You can start selling merchandises or other products related to your niche. You can even produce your own products that you think users will be able to benefit from.
I will let you in on a little secret: the key to earning a good stream of revenue from blogging is to actually implement multiple monetizing techniques. Understand your audience and choose the right opportunities to implement.
Still want to learn more about making money from blogging? Be sure to subscribe for more updates. I will discuss different monetizing opportunities in details on another post.
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