America in Transition Pages

Sunday, November 1, 2015

Bringing you courtside for the 2015-16 @NBA Season on Twitter

Hoops fans, rejoice: the @NBA season is finally here! And we’ve had an eventful off-season on Twitter, too, including the @NBADraft, the first-ever #NBAGlobalGames training with @usabasketball, and an epic emoji battle. But starting tonight, the road to an NBA championship begins.

Join the convo

To ensure you’re ready for a new season, make sure you’re following @NBA and your favorite teams by checking out this Twitter List and favorite players here.



On TV, the NBA returns to TNT (@NBAonTNT), ESPN (@ESPNNBA and @ESPN), and NBA TV (@NBATV). Make sure to follow Twitter alongside each live broadcast and turn to each handle between games for the latest NBA news and commentary.


A few weeks ago we introduced Moments, an easy way to experience the best of Twitter. Look out for NBA-themed Moments all season long and check out this Moment that looks at how current NBA All Stars used Twitter before and after their first-ever games in the league.

Only on Twitter

Teams are offering more access than ever, with the majority using our Twitter Mirror to capture behind-the-scenes action for the first time. We saw that firsthand during this NBA offseason.

Whether they were engaging fans:


…letting players takeover:


…or taking fans abroad:

You can always expect the most entertaining video content available, showcasing skills, and personality — and often at the same time:


Speaking of personality, the NBA’s new rookie class showcased plenty at the @Panini Rookie photoshoot:

In advance of the Class of 2015’s big debut, you can re-live the best from @NBADraft night here:

Fan predictions

Here’s a question for you: what if this season’s division winners were determined by popularity on Twitter? This infographic picks a winner for each division based on mentions of teams, alongside keywords related to “winning” between Oct. 1-22:

And here’s your all-NBA team based on Twitter mentions of players:



from The Twitter Blog https://blog.twitter.com/es/node/6782
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