America in Transition Pages

Wednesday, October 28, 2015

Brain imaging can predict success of large public health campaigns

In a new study, brain activity in 50 smokers in Michigan was able to predict the outcome of an anti-smoking advertising campaign sent to 800,000 in New York, demonstrating the promise of neuroscience to inform and improve public health campaigns.

from Strange & Offbeat News -- ScienceDaily http://ift.tt/1kRJcdg
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