America in Transition Pages

Wednesday, September 9, 2015

Scents sell: The sweet smell of success

The concept of 'olfactory branding' has been the focus of recent research, and how in some settings, such as the hotel lobby, it can supplant or augment the more traditional audiovisual marketing signals.

from Strange & Offbeat News -- ScienceDaily http://ift.tt/1idWyzH
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