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Monday, September 14, 2015

How the #usopen unfolded on Twitter

This year's @usopen didn't end the way many tennis fans thought it would — with Serena Williams (@serenawilliams) completing a calendar year grand slam — but the results and coverage on Twitter were just as exciting.

In the end, it was not Serena but Flavia Pennetta (@flavia_pennetta) claiming the women's singles title over Serena's semifinal usurper — and Pennetta's fellow Italian — Roberta Vinci (@roberta_vinci). On the men's side, top-seeded Novak Djokovic (@DjokerNole) defeated second-seeded Roger Federer (@rogerfederer) to claim his 10th major title.

Throughout the tournament, fans turned to Twitter to follow the compelling storylines as they played out at the Billie Jean King National Tennis Center in New York City. The conversation was led by @USOpen, which Tweeted clips of the winning moments almost instantaneously:

https://twitter.com/usopen/status/643253380790378497
https://twitter.com/usopen/status/642804838774935552
https://twitter.com/usopen/status/643258710341644288

Unranked Roberta Vinci's upset of the tournament favorite in the semis became the event's signature moment. Fans on Twitter could hardly believe it:

https://twitter.com/FLOTUS/status/642414312921919489
https://twitter.com/hodakotb/status/642414481067372544
https://twitter.com/alexmorgan13/status/642416813633089536

Flavia Pennetta, the eventual women's champ, added one last twist to the wild tournament by promptly retiring following her straight-set victory. The champ answered fans questions from the @usopen handle:

https://twitter.com/usopen/status/642851106033418240

https://twitter.com/usopen/status/642851364570296320

Check out these Tweets congratulating the women's winner:
https://twitter.com/TwitterSports/timelines/643396865837240320

And Vinci Tweeted after her finals loss:
https://twitter.com/roberta_vinci/status/643045980909211648
Meanwhile, @DjokerNole brought order to the men's side of the bracket. His rain delayed, four-set win over @rogerfederer was closer than the final score would indicate as the two all-time greats battled point for point. In the end, however, Djokovic bested his older opponent to reach double digits in grand slam titles. Here are Tweets related to his win:

https://twitter.com/TwitterSports/timelines/643398718826266624?ref_src=twsrc^tfw

Players also Tweeted during the tournament:

https://twitter.com/serenawilliams/status/641693461306081288
https://twitter.com/DjokerNole/status/642387982352171008
https://twitter.com/andy_murray/status/634229218109464576

The Twitter experience at this year's #usopen began before fans even reached the grounds, with players posing with a Twitter Mirror.

https://twitter.com/TwitterSports/timelines/643399535289499648

Read more from our preview #usopen blog post to see all of the exciting, only-on-Twitter integrations tournament organizers offered tennis fans.

With the thrilling conclusion to the men's and women's brackets, this year's major tennis season comes to a close. Next up? The 2015 @DavisCup.



from The Twitter Blog https://blog.twitter.com/fr/node/6529
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