There’s also news and discussion from WebmasterWorld about new advertising opportunities with Instagram and Facebook. Finally, remember Mobilegeddon?
Some users on SEO Chat are reassessing the damage and what the consequences are for not being mobile friendly. But let’s start with a thread about keywords…
Keywords, Ranking, Density, and More
A new user to SEO Chat has been pondering about keywords. They have a blog, you see, and are wondering how to use keywords within posts.
“Should we reuse keywords a few times? Use our important keywords as secondary keywords and have a unique individual keyword for each page?” they wonder.
Ann Smarty has a great breakdown of how keywords really work
“How many pages of your site can actually rank high for one key phrase, you think? One!” She writes. Reusing keywords isn’t the solution. Fathom goes further into demystifying the nature of keyword density: “…[it] is not just flawed it is completely irrelevant to ORGANIC Search.”
Who Killed the Web? Was it Google, in the Dining Room, with the Candle Stick?
User gazzahk recently shared an article on SEO Chat, the premise of which was that searching Google on a desktop is an overly confining experience. The article goes on to say that only the big names reach the top of the SERPs, and “truly good ideas” are buried. Fathom has a different take:
“Blaming Google for the changes in the world simply because they have innovated better, faster, and is also the most prolific monetizer of digital data the world has ever seen didn’t cause the world to be glued to their digital devices.” User Doodled adds, “What big brands/media have really learnt is that if you keep telling people to do something…they will keep doing it even if there is a better alternative. Now whose fault is that?”
Join us for a conversation about how the virtual world is impacting the physical world!
What Are the Consequences of Not Being Mobile Friendly?
For many webmasters, Mobilegeddon was like 2012 and the Mayan doomsday rumors… a lot of hullabaloo over nothing. We’ve put a fair amount of distance between us and Mobilegeddon’s launch, though – and so some users on SEO Chat have been discussing the impacts again from this new perspective. Fathom takes a pragmatic approach: “…it’s one signal. Probably doesn’t over power PageRank.”
Chedders adds,
“It’s true that sites I look after have better SERPs on mobile search compared to desktop, but we never saw any major gains or losses in terms of SERPs or traffic…”
“Google has a serious problem,” writes Cre8asiteforums user iamlost. And he puts the root of the problem with the rise of personalized search. According to Eric Schmidt,
“Brands are the solution, not the problem. Brands are how you sort out the cesspool.”
But an emphasis on brands may be restricting the bubble of personalized search results. What that means is that even as Google and the web get bigger, we might be seeing less and less. What do you think?
A Suspicious Link – Blessings and Curses
This story begins on a happy note but becomes dissonant by the end. On Cre8asiteforums, user tommr found a great review of the work he does, complete with pictures and very kind words
“Then, all of a sudden, my Avast antivirus popped up a small screen to notify me of a possible threat associated with that page.”
Now he worries that this malicious association could be damaging to his business. Further investigation may be incoming, so keep an eye on this one!
The FTC Cracks Down on Videos and Tweet Promotions
If you’re handing out products for reviews or running Twitter promotions, make sure that anyone you pay for a review discloses their endorsements! “Fake reviews,” and other scams on social media have been put under the FTC’s magnifying glass. They’ve historically remained several years behind the times, but perhaps this is the first sign of broader action?
Instagram Ad Campaigns in 30 Countries Start on September 30
Advertisers large and small in countries including Mexico, Italy, India, South Korea, and others will be able to run campaigns on Instagram by the end of this month.
Along with that, Instagram is throwing some new tools into the mix that seem to be specifically aimed at brands and advertisers. Do your research ahead of time and learn “how to Instagram” if you want to be competitive on day one!
Facebook Tests New Mobile Ads Format
The world is becoming more mobile-oriented by the day, it seems. Facebook is “testing a new, content-heavy mobile ad that wraps a lot of the company’s existing ad formats like image carousels and autoplay video into one product.”
It sounds pretty wild, but there’s still a lot of mystery surrounding it. How large will the ads be? Will they annoy viewers or entice them? Share your thoughts in this thread!
Microsoft Uses Bing to Discourage Users From Switching Browsers Away From Edge
Don’t like Edge? Are you suuuure? Can Bing maybe convince you to give it a second chance? They’re certainly going to try! Here’s how it works: when an Edge users searches for “chrome” or “firefox” using Bing, they’re shown a message that says, “Microsoft recommends Microsoft Edge for Windows 10.”
The stern, almost warning-like text, seems like an awfully heavy-handed attempt to corral users, no? But it’s not like Microsoft is the only one who engages in such tactics.
“Well, if you go to Google’s search page using Firefox, IE, Opera, etc., you see a message at the top that recommends that you install Chrome, accompanied by a download link,” writes user aristotle.
User tangor wonders if it’s Bing that sends the message or a function built into Edge. JAB Creations laments that all of the competition comes at the expense of user preferences.
“I just wish Mozilla would stop forcibly changing Firefox’s default settings, overriding people’s profiles…because it’s the only browser you can truly customize…”
The post From Google to Gigo, New Advertising Opportunities, and Keyword Use – Weekly Forum Roundup appeared first on Internet Marketing Ninjas Blog.
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