Bill Slawski and Ammon Johns hosted – it’s definitely worth a watch! Meanwhile WebmasterWorld has some interesting threads about URL structure and a new FDA warning from Bing.
On SEO Chat, Fathom is debunking some common “newbie” SEO teaching sites, and our Threadwatch reporters are dutifully documenting updates to Search Console and traffic rumors at Wikipedia.
Are Search Engines Users? (Who Do You Want to Design For?)
A common pearl of wisdom shared in the SEO community is “design for users.” So, similar to how corporations are “people,” can we consider search engines to be “users?”
As Kim on Cre8asiteforums says,
“…it is statements like [this] that drive the folks from the human factors and usability industries crazy because for us, ‘users’ are humans, not programmed bots.”
User EGOL does a little bit of both – “short, snappy content” for visitors…but structured on a single page for search engines. Perhaps there is a balance that can be struck.
Watch the Stream of the Cre8asiteforums Staff Reunion!
Hosted by Ammon Johns and Bill Slawski, this fun and informative reunion saw participation from Pierre Far, John Mueller, Miriam Ellis, Rand Fishkin, Ron Carnell, and more! Cre8asiteforums was first launched in 1998, so that means it’s been 17 whole years.
The luminaries of Cre8asiteforums have moved on to different projects, but that doesn’t mean they can’t get together and share the new knowledge they’ve picked up.
To this day, Cre8asiteforums remains a community where you can read posts from years ago that have accurately predicted the search engine landscape of today. Watch the stream to learn why that is so!
Rewards and Risks of Changing to a Hierarchical URL Structure
A user on Webmaster world has inherited a site “with what [he] considers a poor URL format.”
Some changes were in order, and the thread that resulted has plenty of great information about URL architecture that even experienced SEOs can learn from.
Bing Search to Warn of Unsafe Online Pharmacies
Warnings about “unsafe pharmacies,” as classified by the FDA, will be appearing in Bing SERPs soon. As WebmasterWorld admin engine puts it, you could compare the warnings to the already existing “this site may contain malware” warnings.
They don’t block a user from visiting, but they do inform visitors of the potential risks. Users wonder how necessary the warnings are – and if they’ll dissuade those who already use online pharmacies from continuing to purchase medications through them.
A user on SEO Chat shared a list of links for beginners to SEO. I posted in response to provide some great SEO Chat threads for learners. So two reasons to check this link are to peruse those curated lists! But another reason, perhaps one that is more interesting for those experienced with SEO, is to read Fathom’s take on the links.
“I question the motive of any writer to share their wealth of knowledge, skills, experience, and even wisdom simply because they desire to help the world at no expense to the world.”
Take a look at this thread for a healthy dose of skepticism and some great posts about CTR, linkbait, and linkbuilding!
Social Media Statistic Hunting
When you’re running a social media campaign, it’s important that you have a way to check your progress. You’ll need the numbers – the retweets, shares, likes, +1’s, all of that.
SEO Chat offers a free tool that does just this – and if you know of another tool, you should share it in this thread!
Moderator Test-ok has some helpful tips about what information is actually feasible to collect, too.
Google Search Console to Stop Supporting CSV Downloads [With Clarification from John Mueller!]
According to a Threadwatch reporter,
“the Python script which has been used to download and export query data in [Search Console] since 2011 will be turned off on October 20, 2015.”
Some have thought that this would block CSV downloads entirely. They’re a useful feature, so this was a matter of some significant concern. John Mueller has provided clarification in the comments of this post though –
“This is just for the programmatic access to the CSV files…the download buttons are still in the UI, you can still download [the files] normally…”
Wikipedia has dominated the SERPs like a dinosaur since before the dawn of time. But some posts from SEO joint SimilarWeb recently pointed out that Wikipedia has been experiencing a reduction in traffic from Google as of late.
t first, it was thought that this traffic drop was explosive…but now it appears to be more of a trickling effect. Check out what one of our Threadwatch posters has to share!
Ad Blocking “Blocks” Around $22 Billion in Global Ad Revenues
It’s not directly lost, but using ad blockers does prevent some ad money from being made. This post from Threadwatch has both an informative article from Marketing Land and a matching, in-depth discussion from WebmasterWorld.
If ad blocking is dominating the web, are there alternative ways of making money? Should content be blocked from those using ad blocking programs? There are plenty of questions and no hard answers to this subject…which makes it the perfect fodder for great discussions!
The post Reunions and Research: Weekly Forum Roundup appeared first on Internet Marketing Ninjas Blog.
from Internet Marketing Ninjas Blog http://ift.tt/1hw0Di4
via IFTTT
No comments:
Post a Comment