America In Transition: February 2016

Monday, February 29, 2016

Lockheed unit to help design quieter supersonic passenger jet: NASA

(Reuters) - NASA on Monday announced a contract award to Lockheed Martin Corp's unit for the preliminary design of a "low boom" flight demonstration aircraft.

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How the 2016 #Oscars unfolded on Twitter

Highlights from this year’s 88th Academy Awards.

from The Twitter Blog https://blog.twitter.com/fr/node/7331
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Gearing up for the 2016 #Oscars

Here’s how to follow the action as movie fans take the Oscar celebrations to Twitter this Sunday.

from The Twitter Blog https://blog.twitter.com/fr/node/7323
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Are climate-change adaptations tied to protecting property or people? Study follows the money

As climate change continues, scientists have observed a disturbing trend: The money that megacities spend to adapt to climate change seems to be linked more to protecting valuable capital, and less to protecting vulnerable people.

The study, published in the journal Nature Climate Change, reveals...

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Zika's link to Guillain-Barre syndrome revealed

During a seven-month outbreak of Zika virus infection that ended in April 2014, health officials in French Polynesia noticed an uptick in the number of patients showing up at hospitals with a rare but dangerous constellation of symptoms known as Guillain-Barre syndrome.

Typically in the wake of...

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Where 'Super Tuesday' States Stand on Healthcare Issues

(MedPage Today) -- States holding primaries Tuesday vary in how they handle healthcare issues

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Pulse Oximetry: Is it Worthwhile in Infants With Bronchiolitis? (CME/CE)

(MedPage Today) -- Not an effective tool to predict subsequent return for care, researchers say

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Here Are The Top 7 Reasons You Should Attend MarTech

MarTech: The Marketing Tech Conference is right around the corner and we’re excited to share this incredible experience with you. If you haven’t registered yet, take a moment to review the top 7 reasons you should attend this year’s conference in San Francisco, March 21-22: Actionable content....

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SearchCap: Bing’s Search Wave, Mobile Page Speed Insights & Leap Day Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing’s Search Wave, Mobile Page Speed Insights & Leap Day Google Doodle appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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MarketingSherpa Summit 2016 Wrap Up

MarketingSherpa Summit 2016 is in the books and we learned a ton. There’s a lot to digest in the day days worth of live blogs. So, I highlighted many of the key takeaways here.Related Articles

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Infographic: Click-to-Call Commerce

Mobile devices are causing a huge upward trend. And advertisers are noticing.

BIA/Kelsey predicts that the annual number of mobile phone calls to businesses will reach 162 billion by 2019.

That’s great news for companies. Why?

Because consumers spend more than $1 trillion on offline purchases.

Customers normally conduct online research on their mobile devices, and then call businesses to make an offline transaction.

“Marketers are allocating more time to understand how to reach mobile consumers, especially millennials. Our data shows that for many types of purchases, millennials prefer to contact a business directly by phone, and then are following through with purchases,” states John Busby, SVP of Consumer Insights for the Marchex Institute.

A study by Digital Strategy Consulting found that consumers trust ecommerce businesses more when a telephone number is present. An unlisted phone number may discourage shoppers from purchasing products.

Capital One offers their customers the option to call service reps directly from their mobile apps. So, if an individual has questions about an account, he or she can immediately receive help.

Similarly, Redfin, a residential real estate company, gives home buyers the chance to speak to a local agent about specific listings. It’s a convenient solution for customers who need answers immediately.

However, some businesses are missing the click-to-call commerce opportunity.

About 20% of phone calls are abandoned due to poor customer service and sales practices. For example, shoppers may wait 10 minutes on hold or experience trouble with automated telephone systems.

“To really reap the returns from this type of marketing, companies need to take customer connection seriously — customers want staff to genuinely understand their needs. One sign that businesses are beginning to understand this is the migration of U.S. company call centers back in-house,” writes communications consultant Shellie Karabell.

So, how do you improve customer service over the phone? Here are a few ideas to help your team:

1. Eliminate the need for customers to wait on hold

More than half of customers will abandon a call after one minute of waiting on hold. Instead, offer callers the option to receive a call-back.

2. Add a personal touch

Customers expect a personalized shopping experience. If possible, assign a designated representative to handle the buyer’s individualized needs.

3. Give decision makers actionable data

Customer satisfaction is a company-wide responsibility. Using data will help executives adopt new policies or upgrade initiatives to deliver a better customer experience.

This infographic shows us the trends behind click-to-call commerce and the opportunity to increase lead conversions.

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SEO & The Zero Moment of Truth

Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO. The post SEO & The Zero Moment of Truth appeared first on Search Engine Land.

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Bing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates

In preparation for tomorrow's Super Tuesday primaries, Bing rolled out a new tool that determines the top-searched candidates. The post Bing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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